Reminders, messages and marketing

Confirmations and reminders, replies, campaigns, automatic marketing, promo codes and team alerts.

• Booking confirmations and appointment reminders

  How FullColumn confirms bookings and reminds clients before their appointment by text, email or both, and how to set the timing.

• Changing your message wording (and the placeholders you can use)

  Reword confirmations, reminders and other client messages in your salon's voice, with placeholders like {first_name} filled in for each client.

• How texts and emails are sent: your number, SMS credits and delivery

  Which number your texts come from, how SMS credits and your monthly bundle work, delivery, and why a message wasn't sent.

• Client replies, replying Y to confirm, and STOP

  Read and answer clients' replies in Messages, let them confirm by replying Y, and what happens when a client replies STOP.

• Sending a one-off text or email to a client

  Text or email one client from Messages or their profile, with their name filled in, and see straight away whether it went.

• Sending a marketing campaign to a group of clients

  Text or email a group of clients, like everyone who hasn't been in for three months or this month's birthdays, with opt-outs handled for you.

• Automatic messages: welcomes, birthdays, feedback, reviews, rebooking

  Messages that go by themselves: a welcome after a first visit, birthday wishes, a feedback form or Google review request after a visit, and rebooking.

• Making promo codes for online booking and checkout

  Make codes like SPRING20 for a percentage or amount off, for chosen services and dates, that clients use online or you enter at checkout.

• Messages for particular services: before-visit notes and aftercare

  Give a service its own notes for clients, like "come with dry hair" before the visit or aftercare tips after it, plus its own rebooking reminder.

• Team alerts: new online bookings, client replies and day sheets

  Get told on your phone, computer or by email when a client books online, replies, or sends a flagged form or feedback, plus morning day sheets.